Episode #18

Lisa Bishop

Episode Title: From Corporate Career to Entrepreneur: Lisa Bishop’s Journey with Gain SEO Agency

Episode Description:

In this episode of Fanatical DreamHer, host April Kemp sits down with Lisa Bishop, the founder of Gain SEO Agency. Lisa shares her journey of transitioning from a 22-year career in a marketing agency to launching her own SEO business in her 50s. After a challenging corporate experience, Lisa took the leap into entrepreneurship, driven by a desire for more freedom and to spend time with family. Tune in for a conversation about overcoming fear, navigating career transitions, and creating a life that aligns with your dreams.

Key Discussion Points:

  • 01:22 – Lisa’s corporate career and her decision to transition into entrepreneurship after 22 years.

  • 02:23 – Asking for more work-life balance and facing resistance in the corporate world.

  • 04:03 – Taking the leap into the unknown at age 51, during the "Great Resignation."

  • 05:35 – Building Gain SEO Agency based on 22 years of experience in SEO and marketing.

  • 06:17 – The importance of treating employees well and creating a positive work environment.

  • 08:24 – Lisa’s passion for family and how that influenced her decision to leave her corporate job.

  • 09:25 – How starting Gain SEO Agency has reduced Lisa’s stress and increased her sense of freedom.

  • 11:17 – Milestones, such as leaving the corporate world and realizing her self-worth.

  • 12:40 – How her background in psychology and experience shaped the way she runs her business.

  • 15:03 – The importance of customer service and treating clients with integrity.

  • 16:46 – Lisa’s decision to start her business and the moment she knew it was the right choice.

  • 20:40 – Overcoming obstacles in starting her own business and finding clients.

  • 22:05 – The first day after taking two months off and how she felt about her decision.

  • 24:39 – Lisa’s support system, particularly her husband, and how it helped her make the transition.

  • 26:12 – Advice for those considering a similar career change: trust the process and take action.

Notable Quotes:

  • “Happiness is a choice. You really do choose every day what you want to do.” – Lisa Bishop

  • “It’s beautiful over here. It’s worth it. If you’re scared, it’s worth the fear. It’s worth the effort.” – Lisa Bishop

  • “Leadership is a gift, not a sentence to be served.” – Lisa Bishop (quote referenced by April Kemp)

Takeaways:

  • Transitioning into entrepreneurship can be rewarding at any age.

  • Don’t be afraid to trust your intuition and make bold decisions.

  • A supportive network, especially family, can play a crucial role in your success.

  • Treat employees and clients with respect, and success will follow.

  • Overcoming fear is an essential part of building the life and career you truly want.

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